Marketing Is The Last Place To Spend Your Marketing Budget

      

There are two places to invest your money before your business starts sharing the news about what you are doing.

1.   Make a better product or service.  Spend money on making it faster, softer, easier, safer, or whatever is important to your customer.  People will tell everyone they know about it and word of mouth is the most effective, least expensive form of marketing.

2.  Take care of the customers you have with extraordinary service.  Answer the phone on the first ring.  Guarantee satisfaction and make it simple for unhappy customers to be made whole. Ship fast.  Care.

Now you have something to market.

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One Response to Marketing Is The Last Place To Spend Your Marketing Budget
  1. email marketing
    October 5, 2011 | 4:02 am

    Thumbs this up! No words! your blog and article are always useful!

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