1. Make a better product or service. Spend money on making it faster, softer, easier, safer, or whatever is important to your customer. People will tell everyone they know about it and word of mouth is the most effective, least expensive form of marketing.
2. Take care of the customers you have with extraordinary service. Answer the phone on the first ring. Guarantee satisfaction and make it simple for unhappy customers to be made whole. Ship fast. Care.
Now you have something to market.
- 5 Viral Marketing Lessons From Dropbox (hubspot.com)
- Use Case Studies to Increase Word-of-Mouth Marketing (hubspot.com)