What makes a writer enjoyable to read? Well, yes, many things, but first and foremost is a voice you can hear in your head. It’s unique. It has personality. It stays with you when you are not reading anymore. We could talk about dialogue or pacing or sentence structure or any aspect of writing but that will probably be intimidating in a way that stops you from writing, rather than moves you to the page.
Blogging can be intimidating because it’s essentially writing and who doesn’t have memories from school about being forced to write things you didn’t want to write about? We learned that writers are people like Hemingway and Faulkner and they are not us.
Instead of looking at a blank page (or screen) look at someone (in your mind) who you want to talk to about something that interests you and just talk. What will come out will flow better than the stuff that comes from the “Oh my God, I’m going to have to write something” frame of mind. What will come out is a story, a conversational tone, an example–something with personality and feeling.
If you want to read bloggers who are clearly writing like they talk, read Penelope Trunk or Michael Martine, or Mitch Joel or Naomi Dunford or . . . well, you tell me? Who do you think writes like they talk? They are probably your favorite people to read. Please share in the comments.