How To Tell An Internet Marketing Scam From Marketing Advice

      

Knowing that I work in digital marketing,  a friend of mine asked me this question: “How can I make money online?”  If you have been wondering the same thing, this post is for you.

He had been searching for answers and found a number of sites that described a system of making money called affiliate marketing.  Typically, these sites promised to teach him how to create an affiliate marketing site for a surprisingly small fee – about $39 or so – considering how much money he could make.   He read a number of inspiring and remarkable success stories about people who used the product.  There was one person who had been diagnosed with cancer and could no longer go into the office until he discovered how to make money blogging.  Now that person is cancer free and has made a fortune with the system that is described in the $39 product.  Another blogger wrote about how he had lost his job and was at the end of his financial rope when he discovered affiliate marketing  and now is living comfortably, working from his home with a view of the Pacific Ocean.

My friend was confused and overwhelmed by the information and maybe you are too.  So let me help you separate these blogs from the ones those that teach you the discipline of using a blog to build your business or your brand.  They are get rich quick schemes and the only people getting rich quick are the people selling thousands of $39 information packages.

There is no such thing as getting rich quick.  Even if you are ready to plunk down $39 and listen to everything the e-book tells you to do. As my grandfather used to say, “If it sounds too good to be true it is too good to be true.”

Now, having said that, there are ways of building a lucrative business online.  There are people who have done it and are making out quite well, starting with nothing more than a computer in the comfort of their own home.  But they worked at it for years.  They built up trust. They worked hard focusing on the needs of their customers, being generous with information and with praise for the people who influenced them.  They demonstrated thought leadership.  They spent many hours answering customer emails and comments. They put in more hours than you would ever think of putting in at a “regular job” every day.

Do people get rich through internet marketing? Yes.  Not many. Those that do paid their dues. It wasn’t $39.

If you put the words “make money online” or “how to blog” into a search engine and found this post, it shows that a technique that people use to bring visitors to their site worked.  There are techniques that you can learn to build an online business.  There is a discipline to marketing online and there are principles that will help you build your business.  But none of them work quickly and even if you build your business using mostly sweat equity it’s going to cost you more than $39.

13 Responses to How To Tell An Internet Marketing Scam From Marketing Advice
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  7. Blog Larson
    July 21, 2011 | 4:31 am

    The stories about people getting rich in an instant is a big LIE!!! Especially when we are talking about internet marketing! It is not an overnight process at it wont surely just be weeks. You might be earning money at the start but getting rich immediately is too good to be true.

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    September 26, 2011 | 1:05 am

    We are looking for professionals to promote our Online Marketing Systems nationwide. We offer a risk-free system online which is fully guaranteed. We have a very high retention rate which can result in a substantial amount of residual income.

    We have several positions available for motivated people with sales skills and longevity.
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  9. imnutsandbolts
    October 28, 2012 | 5:53 am

    Hi this is a great post it really hits a cord with me because it really show people that are just starting out that there is no shortcuts or magic get rich quick systems but if you want to build a real online business it is going to take a lot of hard work sweat and maybe tears at time but if you keep going then you will get there

    All the best

  10. shan@method2earn.com
    November 8, 2012 | 10:42 am

    A little creativity goes a long way. This has been proven time and again. Creativity and resilience often go hand-in-hand when it comes to advertising and marketing. With the continuous development of technology particularly the Internet,http://www.method2earn.com/It can be used in a myriad of ways depending on what you want to achieve. You can use YouTube as a marketing tool for your business, too. Here’s how.

  11. Yusuf
    February 27, 2013 | 11:36 pm

    I find the advice so usefull.

  12. Rena
    April 9, 2013 | 9:05 am

    Excellent article this is enormous information about how to tell an internet marketing scam from marketing advice. This is very interesting post to read. Thank you for sharing this post.

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