If you were to assign points to the different types of marketing there are, the one with the highest value would be word of mouth.
People simply trust virtually anyone else making a statement about your business before they trust your own statements about your business. So they’ll want to know what some random person thought of your restaurant or your clothing shop before making a buying decision. And if one of their trusted friends tells them they should or should not buy a product, it pretty much trumps everything.
That’s where Facebook comes in.
You may believe that your Facebook page is about communicating with the people who like your business. A more enlightened view of the purpose of Facebook is that you’re creating a space for your community to talk to each other. But (as they say in infomercials) there much, much more to Facebook.
The real power of Facebook is in the friends of the people who like your Facebook page.
If you have 200 Likes, your potential reach, assuming the average number of friends per person, your potential reach on Facebook is 30,000. If you have 1,000Likes, that number is 150,000.
If you can get one person to share your post with his or her friends, you have just extended your reach 150 times (and possibly much, much more). An what’s more, it wasn’t you making a statement about your business, it was a person’s Facebook friend tsharing that information. Much, much more convincing!
So, first things first: take Facebook for business much more seriously. And second, when you post to Facebook, ask yourself this: Is what I’m saying worth sharing?