I debated with myself about getting the first iPad. I hadn’t used Apple products and the first iPad didn’t have much going for it beyond elegance, but when I went to the Apple store and saw a demonstration of the Kindle app I fell in love. I love books and I’m an avid reader so when I saw that you could highlight sections of a book and then collect and read through just the highlighted sections, I needed no further justification for spending $500 on a piece of hardware for reading. It didn’t even matter if it did anything else. This little piece of magic made it clearly more useful than a physical book. And. . .as they say in the commercials, there’s more! You can see what sections of the book are highlighted by the most people.
When you are finished reading a book, if you look back at your highlights, you have the essence of what was meaningful and interesting to you about that book. If the book is good and you learn something from it, those highlights turn out to be the ideas that spark blog posts.
I’ve written more than one post inspired by the Steve Jobs biography, , one post about Starbucks and one about the reviews of the biography of Howard Schultz, based on the book, Onward. I wrote a post inspired by The Education of Millionaires, and a post based on the book, The Lean Startup for Social Media Explorer, and looking through my list of books on the Kindle app, I’ve also gotten ideas to tweet.
I didn’t realize how much material I’ve gotten for blog posts by reviewing the highlights from those books until recently but it’s clearly a great resource. Next time I’m stuck for something to write about, I’ll make sure I look through the highlights of the books I’ve read and I guess most importantly, I’ll keep reading.