Category Archives: Email Marketing

Want Your Most Successful Email Ever? Stop Writing By Rote.

scribe

Go read your privacy policy, the copy that describes your business for the annual trade show and the automatic emails that customers get when they send you a question,  As a matter of fact, read anything else you’ve written so that customers can understand how your business works, your policies, and procedures–or even the recording…

      

Notes From BlogWorld Expo: Lee Odden On How To Help People Find You Online

Lee Odden has a blog called Top Rank Marketing that covers search engine optimination and an agency that helps people improve SEO.  For those not familiar with the term, SEO involves all of the efforts you make to help your blog or website appear as high as possible in the search results when people type…

      

You Don’t Need The Media. You Are The Media.

newspaper

It used to be so easy. You just set aside a good chunk of money for advertising and then went about your business, hoping for the best. Now, very few people pay attention to advertising. You used to pay to be in a newspaper or magazine, knowing that a small fraction of the readers were…

      

Google Analytics For Poets

Ga for poets

There’s a course taught at Columbia University called “Physics For Poets”.  I loved the name of the class the first time I heard it because as a physics course for non-science students, instead of calling it “Physics For Dummies” they gave it a . . . well a poetic name.  The simple name says so…