Category Archives: Marketing

What’s The Difference Between A Successful Product and A Successful Company?

Unless you’re Apple, it’s not about your product. I don’t buy from Amazon because of their products. I buy because of their selection and the fast service and ease of purchasing. I don’t buy from Patagonia because of their winter coats. I buy from Patagonia because of the meaning Patagonia creates through their environmental and…

      

There Are Two Ways To Make Money

There are two extremes in thinking that lead to the profitability of a company. One is to focus entirely on the bottom line. The other is to focus on improving the lives of your stakeholders (customers, employees, suppliers and prospects.) When taken to extreme, focusing solely on the bottom line, lives can be ruined and…

      

5 Reasons To Hate QR Codes

QR Codes are the mostly pointless, too time consuming way that brands get to think they’re doing something futuristic and cool.

      

Why You Should Not Think Like A Marketer

Every week my marketing team meets to review results, and brainstorm ways to surprise and delight our community. We often bring blog posts or white papers to the group that present inspiration or provoke thoughts about new directions.  This week we discussed a post by Chris Brogan called Honey Badger Don’t Care (What You Want…

      

Pitches Don’t Sell. Passion Sells.

  Recently, I did something a I’ve always wanted to do but was little wild and crazy for me.  I took salsa dance lessons.  I had hesitated for a long time, thinking that maybe it would be all twenty-somethings or I had to bring a partner to learn with, but one day I just took…

      

How To Sell Anything To Anyone

Let’s start by describing an ineffective way to sell something.  That is to persuade people through a logical, linear argument of the benefits of doing what you want them to do. “Join our gym because we have the most modern equipment, TVs at every treadmill, a reasonable monthly fee and you’ll lose the weight you…

      

Why We Do Marketing

This is my favorite clip from all of the episodes of Mad Men.  As a marketer, it’s the ideal. Don Draper’s character tells a great story, shares something of himself–something he personally can relate to about the product–and in the end, he touches people. Social media gives us so many more opportunities than advertising ever…