Category Archives: Small Business Marketing

Six Reasons Every Business Must Be Serious About Social Media

1.  Your customers are your greatest marketing asset. Facilitate their word of mouth by making a place for them to have conversations with and about your brand. 2.  Email is the highest revenue generator of all channels. Utilize offers, incentives and contests in social media to acquire email addresses. 3.  Customers expect real-time customer service…

      

How To Convince Your CEO To Invest In Social Media

Whenever I meet people at marketing and e-commerce conferences I ask them about their presences on social media. Living in the social media echo chamber, I’m often surprised to hear that they either don’t get it, or they do get it, understand that it is critical for the future of their business, but can’t convince…

      

The Wrong Way To Use A Social Media Agency

Several times during the history of our digital marketing efforts  at Lion Brand, we hired agencies to help us launch new efforts. We worked with Stephanie Schwab and Paull Young (who at that time were) at Converseon when we first started using social media.  What they brought to the table was expertise in podcasting and…

      

Social Media Is Not A Given

For those of us immersed in social media—from the endless tweets to the blog posts, news stories and conversations in the echo chamber—it seems like social media has saturated not only our lives but businesses as well. If that’s how you feel, you are living in a bubble. Estimates vary, but a recent study by…

      

Why Is Pinterest So Popular?

As a brand, if you love Pinterest, it’s simple:  you’re getting outrageously high traffic from it.  After everything you’ve done to try to get people to discover your site, from banner ads to social media efforts, one day you are looking at your traffic sources from Google Analytics, and lo and behold, near the top…

      

8 Inexpensive, Highly Effective Ways You Could Be Making Better Use Of Video

In just the last couple of years, it has become so much easier to make create a video at little or no cost and yet marketers are not taking full advantage of this powerful medium.  Here are 7 different ways you can use your iPhone in combination with YouTube or another video platform and wow…

      

Here’s A Crazy Idea: Teach Your Customers How Do Without You

Smart companies have become less secretive about how they do what they do.  Social media has been the driving force. With social media, you talk about the “backstage” aspects of your company. You offer tips, guidance and ideas that help people who might use your service do it themselves.  How else can you produce content…