Category Archives: Social Media Monitoring

How To Measure Sentiment In Social Media

If you’re a big brand and people are talking about you everywhere online to the tune of millions of mentions, this may not apply.  What I’m talking about is how to know how people feel about your small to medium sized brand, based on the the conversations that are happening on Twitter, Facebook and your…

      

How Twitter Turned A Customer Into Cinderella

At Lion Brand Yarn Company, where I am VP of Marketing, we work hard to connect with as many customers, both as a group and individually.  Our yarns are sold at major retail chains in the U.S. and all over the world and a few years ago, we opened our own branding store called the…

      

Notes from BlogWorld Expo – Jay Baer On The Now Revolution

The first session I attended at BWE was with Jay Baer, co-author of The Now Revolution and blogger at Convince and Convert.  Jay is a terrific presenter who spoke in a casual, yet professional and engaging way, with plenty of humor. Social media requires experiential learning.  There’s no handbook that can explain what you need…

      

The Single Most Important Tip For Using Social Media

"Experience" Road Sign with dramatic clouds and sky.

There are many social media platforms to choose from.  You’re not even sure how they work to build a business.  Then, once you get there, what do you say? You need guidance.  There are new books coming out every day about social media and countless blogs, podcasts and a stream of Twitter chatter that you…