Category Archives: Twitter

6 Steps To Connecting With a Celebrity On Twitter

There they are, right in front of your eyes on Twitter—almost every celebrity you can think of.  There is no gatekeeper, no phone number or address you need to know to get in touch. The celebrity you want to reach has a handle that is apparent for everyone to see.  And when I say celebrity,…

      

How Twitter Turned A Customer Into Cinderella

At Lion Brand Yarn Company, where I am VP of Marketing, we work hard to connect with as many customers, both as a group and individually.  Our yarns are sold at major retail chains in the U.S. and all over the world and a few years ago, we opened our own branding store called the…

      

Social Media Is So Stupid

titanic

“Social media is so stupid.” You have probably heard it before. “Twitter schmitter. Who wants to hear about what you had for lunch? Blogging? Your diary doesn’t interest me.  And Facebook? I tried posting my products to Facebook.  It was like spitting in the wind.” Yes, social media is stupid if you don’t know how…

      

How To Use Twitter To Bring Visitors To Your Blog

twitter

When you first start blogging you will be talking to a very small group of people.  That’s fine. It will be like a private opening where you’ll have the chance to learn as you go. If you keep writing, you’ll improve, because the more you write, the better you get. But a blog  gives you…

      

What Anthony Weiner Showed Us. . . About Social Media

Toolbag

Yesterday Jason Falls wrote about calls he was receiving from journalists asking him why social media keeps making people do stupid things.  I hope he was able to get through to them because the media really needs to understand what social media is and is not. Social media is not good or bad.  It is…

      

Notes from BlogWorld Expo – Jay Baer On The Now Revolution

The first session I attended at BWE was with Jay Baer, co-author of The Now Revolution and blogger at Convince and Convert.  Jay is a terrific presenter who spoke in a casual, yet professional and engaging way, with plenty of humor. Social media requires experiential learning.  There’s no handbook that can explain what you need…

      

You Don’t Need The Media. You Are The Media.

newspaper

It used to be so easy. You just set aside a good chunk of money for advertising and then went about your business, hoping for the best. Now, very few people pay attention to advertising. You used to pay to be in a newspaper or magazine, knowing that a small fraction of the readers were…