Category Archives: Social Media Principles

How To Exploit Transparency To Your Advantage

In the olden days, when people lived in small towns and everyone knew their neighbors and everything about their neighbors, there was a natural understanding about the value of reputation. Decisions were made based on word of mouth. Whether your banker would lend you money or whether you would seriously consider dating Charlie the Pharmacist’s…

      

When You’re Tempted To Compromise Your Social Media Integrity

If you’ve gained a significant following of people who listen, engage, click and read, you’re going to be tempted to compromise your social media integrity. You didn’t get to where you are by doing that but now . . . now you lead a community and they are listening.  The opportunity is ripe for the…

      

The Paradox Of Social Media

It’s a paradox and a puzzle to solve. How do you help people (which is the key to being successful on social media) when your ultimate goal is to get something out of them?  After all, you wouldn’t be putting all that effort out on social platforms with some expectation of reward. It would be…

      

How To Hire A Great Social Media Manager

When you are looking for someone to manage your social media efforts, the standard corporate hiring practices should go out the window.  This is a person who is going to be in charge of relationships and building trust. This person will be experiencing unpredictable and uncontrollable interactions on a daily basis with the people who…

      

How To Win Followers And Influence People

I recently went to one of the largest conferences I ever attended.  On the opening day, the opening keynote speaker presented for about half an hour in front of at least 8,000 people.  He spoke about his company and about a product that was key to that company’s future. For the entire time.  At least…

      

Fear Of Transparency Leads Brands To Resort To Mascots

The Wall Street Journal reported that company mascots are getting more popular on Facebook and Twitter because “who wants to talk to a logo?” Of course no one wants to talk to a logo but wouldn’t you rather talk to (and listen to) a person than a duck, a lizard or a cartoon character?  I…

      

A Simple Device For When You Don’t Know What To Do In Social Media

This blog is about marketing that is personal, creative and emotional.  That type of marketing used to be limited to friendly shopkeeper and their walk-in customers. But we have evolved away from being human in business. We aren’t adept at communicating with the people in a way that’s personal, creative and emotional.  We are used…